MBA in Marketing Management
Andhra University Online MBA in Marketing
Andhra University Online & Distance MBA in Marketing Management Course Overview
The Andhra University Online MBA in Marketing Management is a two-year postgraduate program designed to equip learners with essential marketing skills, leadership qualities, and strategic thinking. This program is offered through the Andhra University School of Distance Education, which is recognised by UGC-DEB.
With a well-structured curriculum, the course focuses on areas like consumer behaviour, sales strategies, branding, digital marketing, and international marketing. This online MBA course is suitable for working professionals, entrepreneurs, and fresh graduates who wish to build a career in marketing without attending regular classes.
Andhra University MBA in Marketing Management: Duration & Eligibility
The Online MBA program at Andhra University is designed for graduates who wish to advance their knowledge in management through flexible online learning. Admission is offered based on academic performance, and no entrance examination is required. The program follows a semester-based structure and allows students a defined period to complete all academic requirements. Applicants must hold a bachelor’s degree from a recognised university and should meet the academic criteria specified by the university.
Duration:
- Course duration: 2 years
- Divided into 4 semesters
- Flexible completion timeline allowed as per university rules
Eligibility Criteria:
- Applicants must hold a Bachelor’s Degree in any discipline from a recognised university.
- A minimum of 50% marks is required (45% for reserved category candidates).
- No entrance exam is needed for admission into the Online MBA program.
Accreditation & Approvals
UGC Entitled
Recognized by the University Grants Commission
Grade NAAC A++ Accredited
Accredited by the National Assessment and Accreditation Council
NIRF Ranking
National Institutional Ranking Framework
AIU Ranking
Association of Indian Universities
Semester-Wise Subjects for Andhra University Online MBA in Marketing
| Semester 1 | Semester 2 | Semester 3 | Semester 4 |
|---|---|---|---|
| Subject Name | Subject Name | Subject Name | Subject Name |
| Principles of Management | Financial Management | Strategic Management | International Marketing |
| Managerial Economics | Marketing Management | Consumer Behaviour | Advertising and Sales Promotion |
| Accounting for Managers | Human Resource Management | Sales and Distribution Management | Marketing Research |
| Business Law | Operations Research | Product and Brand Management | Elective (Marketing) Paper – II |
| Organisational Behaviour | Quantitative Techniques | Elective (Marketing) Paper – I | Project Work / Viva Voce |
Note: Subject names may vary slightly based on the latest updates by the university
Andhra University Online MBA in Marketing Specialisations
Apart from Marketing, Andhra University School of Distance Education offers a range of MBA specialisations:
- Marketing Management
- Finance Management
- Human Resource Management
- Hospital Administration
- Supply Chain Management
- Retail Management
These programs are designed to provide industry-relevant knowledge and practical skills in each area.
Andhra University Online MBA in Marketing: Fee Structure
| Fee Component | Amount (INR) |
|---|---|
| Admission & Application Fee (One-Time) | ₹1000 |
| Tuition Fee per Semester | ₹14,300 per semester |
| Total Course Fees (4 Semesters) | ₹57,200 |
| Exam Fees | Rs. 1000/- per semester (approx. |
Note: Andhra University offers an affordable fee structure for its MBA programs.
Additional Fees:
Examination Fee: ₹1000 per subject
Registration Fee: ₹1000 (one-time)
Note: EMI options are available for fee payment.
Top 5 Online MBA Universities in India
| University | MBA Course Fee (INR) | Location | Approvals and Accreditations |
|---|---|---|---|
| Andhra University | ₹57,200 total | Visakhapatnam, Andhra Pradesh | UGC-DEB, NAAC A++ |
| Amity University Online | ₹1,79,000 total | Noida, Uttar Pradesh | UGC, NAAC A+ |
| Symbiosis Centre for Distance Learning | ₹1,50,000 total | Pune, Maharashtra | AICTE, UGC-DEB |
| ICFAI University Online | ₹2,00,000 total | Tripura | UGC, NAAC |
| Narsee Monjee Institute of Management Studies (NMIMS) | ₹1,44,000 total | Mumbai, Maharashtra | UGC-DEB, NAAC A+ |
Frequently Asked Question
Yes, Andhra University offers an Online MBA in Marketing Management through its School of Distance Education (SDE), approved by UGC-DEB.
The Online MBA from Andhra University is highly recognised and beneficial for career growth in marketing, management, and business roles.
Graduates can explore roles such as Marketing Manager, Brand Manager, Digital Marketing Executive, Sales Head, and more in sectors like retail, advertising, FMCG, and e-commerce.
No, there is no entrance test required for admission into the online MBA course at Andhra University.
The total fee is approximately Rs. 52,000/-, payable semester-wise. Additional charges like exam fees and application fees apply separately.